(03) Studio / AboutThe team

The people behind
Just Brilliant

Strategy and advisory for founders who are ready for what’s next, led by people who have built it themselves.

Nicole at work beside Ikura the cat
Nicole, at work

Experience includes

Daymond John of Shark Tank
10+ Years
Bad Boy Entertainment
Music
Tribeca Film Festival
Film
NY International Latino Film Festival
Film
The XFL
Sports

01 — Founder & Principal

Nicole

More than two decades alongside entrepreneurs, executives, creatives, and brands, across business, entertainment, media, publishing, and live production.

That includes more than a decade working alongside Daymond John, helping build the operational infrastructure behind his growing business ecosystem. She has managed multimillion-dollar productions, complex live events, author launches, sponsorship activations, and executive operations across multiple businesses, along with the countless details that keep ambitious ideas moving.

But her greatest strength has never been managing what already exists. It’s seeing what could exist instead.

Nicole creates clarity when people are too close to the problem to see it. She questions assumptions, spots overlooked opportunities, and connects seemingly unrelated dots. Then she helps clients reconsider not only what they’re building, but why, and whether it supports the life they actually want.

It’s an instinct that has followed her from early brand partnerships in entertainment to helping entrepreneurs turn their expertise into new services, products, and revenue streams.

Your next chapter

BeBrilliant.

It starts with one honest conversation about where you are and where you want to go.

Book a Strategy Session Explore Services

02 — Technical Lead

Maurice

A software architect, systems thinker, and technical leader with more than a decade building enterprise applications, SaaS platforms, cloud systems, and AI-driven solutions.

He has delivered technology initiatives for national retailers, a major telecom provider, and the City of Atlanta, and has built products inside venture-backed companies.

Maurice sees the details inside the details.

Where others see a finished idea, he sees the dependencies, decisions, workflows, integrations, and failure points it takes to make that idea work in the real world. He asks what happens before step one, what step three depends on, and what breaks at step seven, so the whole system holds up at scale.

At Just Brilliant, Maurice leads the technical side of the work: the systems, automations, AI solutions, integrations, and digital infrastructure behind Build OS and other client projects.

Maurice at work beside Ikura the cat
Maurice, at workWith Ikura, COO

Work includes

The Home Depot
Retail
Gap
Retail
Tractor Supply
Retail
Pep Boys
Automotive
Charter Communications
Telecom
F2 Delivers
Government

Where will you begin?

Three ways in

Strategy Session

Be clear.

Start with one focused conversation about what’s really holding you back.Book a session

Build OS

Be built.

Let us set up your website, tools, and systems so you can run the business.Explore Build OS

Client Work

Be inspired.

See what we’ve built alongside founders like you.View our clients

Be in the know.

Workshop dates, new offerings, and ideas worth your time.

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